09.19.09 Sting involved in campaign launched to breathe new life into Newcastle...

A campaign hoped to breathe new life into Newcastle and its businesses was launched yesterday with the backing of entrepreneurs, shop owners and even a rock star.

Wallsend-born pop legend Sting appears in one of a series of four television adverts, alongside shoppers, businesses, artists and families, as part of a bid to sell the attractions of the region's capital to a wider public.

The Get Into Newcastle campaign is hoped to change the city's image from a hard-drinking, party town into a cosmopolitan centre with cultural, commercial and family attractions.

It has been organised by the city centre Business Improvement District (BID) management company Newcastle NE1 which is paid for by Newcastle businesses on an annual stipend.

The ads will start to appear in newspapers and magazines, as well as radio and television, trains and buses from the end of this month.

They show a wide variety of leisure activities, and sweeping views of the city under the message that "there is a Newcastle city centre for everyone" with one ending in an image of Sting looming out of the shadows in a city street.

Bob Senior, NE1 board member and managing director of Utopian Leisure, said: "The hairs on the back of my neck literally stood up when I saw the TV advert.

"The fact that Sting is involved just shows how passionate he is about the place, as is every trader involved with NE1."

The campaign is the largest investment yet from NE1, which was launched in April and has so far introduced new street cleaners, uniformed street rangers and is turning empty shops into temporary art galleries.

It has launched the get-into-newcastle.co.uk website - which includes a complete guide to the centre's attractions as well as a host of money off vouchers and has asked residents to suggest overlooked attractions as part of a competition which will see the winner feature on a poster next to their favourite place.

Andy Bairstow, communications director at Metro operator Nexus, said: "This campaign is an exciting development for Newcastle city centre and all the business that operate in it.

"It shows that the BID is delivering what it has promised and that it is determined to promote all sides of the centre, from its rich heritage and fantastic pubs, clubs and restaurants to its supporting transport links."

This campaign is an exciting development for Newcastle and all the business that operate in it.

© The Journal by Chris Knox

Musician Sting will return to Newcastle on Sunday to act as an honorary starter of the 2009 Bupa Great North Run. He will be joined by cricketer Steve Harmison, who was part of the England Ashes cricket winning team this summer. The pair will be setting a record 54,000 runners on their way in the 29th staging of the world's biggest and most prestigious half marathon...
The Rock and Roll Hall of Fame Foundation is delighted to announce their 25th Anniversary this coming year. In honor of our 25th Anniversary, the Foundation will host two very special benefit concerts at Madison Square Garden on October 29th and 30th, 2009. Currently scheduled to appear on October 29 are Bruce Springsteen & The E-Street Band, Stevie Wonder, Paul Simon, Simon & Garfunkel, and Crosby, Stills, Nash & Friends. Sting will make a guest appearance on the October 29...
On behalf of his forthcoming album, "If On A Winter's Night..." Sting will perform two concerts at the magnificent Durham Cathedral in England on September 17th and 18th, 2009, both of which will be filmed for a DVD. This will be a world premiere performance and tickets will not be available to the general public. Ticket collection information for our ticket winners has been emailed out to everyone, and is also available on the Shows/Live Events message board in the thread entitled "Durham Ticket Collection Details"...
The North-East-born singer-songwriter and actor, who shot to fame as front man, lead singer and bass player with the Seventies band The Police, will perform in front of invited audiences on successive nights at the World Heritage site. Both performances, on Thursday and Friday next week, will feature a large array of musicians, many from the North-East, including renowned Northumbrian piper Kathryn Tickell...