10.15.10 Wines That Rock, innovators of rock inspired wines, announced the launch of their 4th varietal - The Police's 'Synchronicity' Red Blend...


Wines That Rock has a mission to capture the excitement and spirit of Rock 'n Roll mythology in its portfolio of great tasting wines, iconic album art for labels, earth friendly production and great consumer value. Their commitment to the environment & sustainable farming earned them "America's Greenest Winery" by Forbes Magazine plus 2 out of the last 3 Governor's Environmental Awards in the State of California. Everything about Wines That Rock, from the locally owned farms where premium Mendocino County fruit is grown to iconic labels printed with soy-based ink and recycled paper is done to preserve the environment. In addition to their environmental commitments, Wines That Rock has officially partnered with the TJ Martell Foundation. A portion of the proceeds from every "Synchronicity" Red Blend purchase goes directly to the Foundation's efforts for Leukemia, Cancer & AIDS research.

Winemaker Mark Beaman, whose passions are quality, sustainability and Rock 'n Roll, started the process for making "Synchronicity" by listening to the legendary Police album to uncover the layers needed in its wine. "The term Synchronicity, Sting's magnetic vocals and the theme of light and dark in the music were the main influences on the wine," Beaman said. "Synchronicity as a meaningful mix of seemingly unrelated events resulting in a significant sum, lead me to a red wine blend of varieties not commonly seen together. The light and dark nature of the music pointed to a blend that could represent both a friendly and heavy side, along with sexy aromatics to lure people in, but with the flavor profile and structure to hold people's attention."

Wines That Rock had this to say about teaming up with The Police - "As Wines That Rock continues to grow its portfolio of well-priced, award-winning wines and expand retail distribution throughout North America and Europe, we thought it was perfect timing to launch a varietal that represented a very important time in rock music - the late 70's to mid-80's," said Ron Roy. "The Police encompassed so much of what the New Wave movement was all about through infusing a variety of musical styles into a core creation of a singular song. The Wines That Rock team thought long and hard about our next wine and 'Synchronicity' became an obvious choice to compliment our classic rock fueled varietals launched last year."

The Police "Synchronicity" Red Blend made its official public debut October 10, 2010 at Food Network's New York City, Wine & Food Festival and is currently available to the public at www.winesthatrock.com and retail locations nationwide.
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