Mumford and Sons, U2, Angelique Kidjo, Sting, Rokia Traore, Elvis Costello, Macklemore, Ed Sheeran & others raise their voices in the fight against extreme poverty ahead of the G8...

June 11, 2013

ONE Launches ''agit8'' - Mumford and Sons, U2, Angelique Kidjo, Sting, Rokia Traore, Elvis Costello, Macklemore, Ed Sheeran & others raise their voices in the fight against extreme poverty ahead of the G8...

The ONE Campaign today launched agit8, a unique music-based campaign designed to build pressure for action against extreme poverty in the crucial week leading up to the G8 summit in Northern Ireland. The campaign includes a digital music platform featuring new video recordings of classic protest songs, a new Richard Curtis film that will be projected on the iconic fa├žade of the Tate Modern in London and impromptu live performances.

''Music is a powerful tool in galvanizing people around an issue,'' said Ed Sheeran, who recorded a new version of Bob Dylan's classic, ''Masters of War'' for agit8. ''There's no better way to get your point across than to put it in a beautiful song.''

Sheeran is joining other artists, including Mumford and Sons, U2, Elvis Costello, Angelique Kidjo, Sting, Rokia Traore and Macklemore to urge and inspire a new generation to take action in the fight against the injustices of extreme poverty and hunger. Artists from Mali, Senegal, Ethiopia, Nigeria, Algeria, USA, UK, France, Germany, Italy, Ireland and Belgium are taking part. Exclusive videos of their performances are available at

Throughout history, great injustices like slavery and apartheid have been overcome when public protest became too loud for politicians to ignore. Today, with 20,000 children dying needlessly every day from poverty and hunger, ONE says it's time to turn up the volume. Extreme poverty can be virtually eliminated by 2030, but it won't happen on its own, which is why ONE is calling for millions more voices to urge those in power to finish the job.

The first step towards this goal is ensuring the right decisions are made at the G8 Summit on June 17-18. ONE is calling on UK Prime Minister David Cameron to agree an ''Enniskillen Declaration'' on the issues of malnutrition and transparency, so that people in Africa can not only produce enough decent food, but also get the information they need to fight corruption and hold their governments accountable.

To illustrate the power of protest, legendary filmmaker and activist Richard Curtis has created a new 30-minute film which celebrates how protest, and its music, has led to progress over the course of history. The film will be projected onto the iconic Tate Modern in London at 22:00BST on Tuesday, Wednesday and Thursday this week.

''Music and advocacy are natural allies,'' said Michael Elliott, Chief Executive Officer of ONE. ''We've seen the two come together many times to shape and change society. Music has been a powerful force throughout history and now we want world leaders to hear that we're serious about ending extreme poverty by 2030.''

Adrian Lovett, Executive Director Europe added: ''When people act together, mountains can be moved. Next week's G8 summit could take a big step towards ending the injustice of extreme poverty, but only if people raise their voices. That's why artists from all over the world are getting on their soapboxes to inspire millions of people to make a noise and demand action.
posted by mjharris
Right on!
The willingness to act for a cause that benefits humanity continues to show the level of commitment these performers have. They indeed do make this world a better place. Gratitude is unbounded, thanks. Margaret
posted by Gill1
Awesome, if only more people were like Sting, the world would be a much better place.
posted by karawolff
Awesome!! :)
Once again upliftment and activism making powerful allies for change...and as always, Sting is right in the middle of a great cause. What a guy and what a role model for us all!
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Jun 8, 2013
Sting's current ''Back to Bass'' tour is a tightly packed retrospective, assembling all the facets of his 36-year career into a neat two hours of the obvious hits, some international detours, and requisite ballads. The Ravinia show, the first of two consecutive sold-out nights, accommodated the expectations of anyone who entered the Sting camp early, middle, or late. He didn't push things much beyond those boundaries; instead, Sting performed with the consummate class of a professional who appears more relaxed in presenting his long line of musical trophies than he is earning any more for the shelf...